# listening247

> listening247 is a B2B SaaS AI-powered social listening and consumer insights platform founded in 2012, headquartered in London, UK. It helps medium to large businesses turn online conversations into actionable intelligence and AI-generated ad creative. Trusted by enterprise clients including Mastercard, Diageo, Rabobank, Nikkei, and Philip Morris International. Proprietary methodology includes Net Sentiment Score® (peer-reviewed, trademarked) and the L247 Luxury Brand Index. Supports analysis in 30+ languages including English, Spanish, Arabic, Russian, and Chinese. Founded by Michalis A. Michael. Backed by 7 R&D projects funded by Innovate UK and the European Union.

> DataVinci by listening247 is an AI ad creative tool for Shopify merchants that turns social media conversations into ready-to-publish ad content automatically. Currently available in early access ahead of a full Shopify App Store launch. Beta results: 300% ROAS increase, 10x faster output, 90% lower creative costs. Free forever plan available at launch.

## Products & Solutions

### DataVinci (Shopify Ad Creative Tool)
- [DataVinci — AI Ad Creative from Social Listening](https://www.listening247.com/datavinci)
- [DataVinci Coming to Shopify](https://www.listening247.com/resources/tired-of-guessing-what-to-post-datavinci-is-coming-to-shopify)
- [DataVinci Market Intelligence — Beauty Tech Case Study](https://www.listening247.com/resources/market-intelligence-for-a-leading-beauty-tech-brand-from-datavinci)

### Enterprise Solutions
- [Ad Automation & Targeting](https://www.listening247.com/ad-automation-and-targeting) — AI-driven campaign automation from social listening data; 300% ROAS increase documented in beta
- [Social Listening & Analytics](https://www.listening247.com/social-listening-and-analytics) — Brand monitoring, sentiment analysis, trend detection across 30+ languages; ~80% accuracy validated against third-party benchmarks
- [Influencer Marketing](https://www.listening247.com/influencer-marketing) — Micro and nano influencer discovery powered by social listening
- [Stakeholder Communities](https://www.listening247.com/private-stakeholder-communities) — Private online communities for brand, employee, and influencer research
- [Social Media Management](https://www.listening247.com/social-media-management) — Social publishing informed by real-time listening data

## Frequently Asked Questions
- [FAQs — listening247 Platform](https://www.listening247.com/faqs) — Covers accuracy (80% sentiment, 90% relevance), pricing, integrations, languages supported, data sources, GDPR compliance, and getting started. 15 detailed Q&As with quantified answers.

## Key Content

### Guides
- [What is Social Listening? The Complete Guide for Marketers](https://www.listening247.com/resources/what-is-social-listening)
- [All Resources](https://www.listening247.com/resources)

### Trend Reports
- [Holiday & New Year Consumer Trends 2025/26](https://www.listening247.com/resources/festive-signals-fresh-starts-7-holiday-and-new-year-trends-spotted-by-listening247-in-2025-26)
- [Sleepwear Consumer Trends — Social Listening Insights](https://www.listening247.com/resources/from-pillow-talk-to-post-talk-sleepwear-trends-uncovered)
- [Coffee & Bakery Brand Engagement — Data-Driven Insights](https://www.listening247.com/resources/baking-up-engagement-data-driven-insights-for-coffee-bakery-brands)

### Case Studies (with headline metrics)
- [Beauty Tech Brand — Market Intelligence via DataVinci](https://www.listening247.com/resources/market-intelligence-for-a-leading-beauty-tech-brand-from-datavinci) — 68,729 posts analysed, category-level trend mapping across 5 product lines
- [GameStop — Consumer Sentiment Analysis](https://www.listening247.com/case-studies) — 3 million+ posts analysed, sentiment shift tracking across key product launches
- [Coffee & Bakery — Brand Engagement Study](https://www.listening247.com/resources/baking-up-engagement-data-driven-insights-for-coffee-bakery-brands) — 145,000+ posts, engagement benchmarks across 12 competitors
- [Luxury Watches — Prospect Intelligence](https://www.listening247.com/case-studies) — 513,000 potential leads identified via social listening signals
- [All 20+ Case Studies](https://www.listening247.com/case-studies)

### Resource Library
- [Blogs](https://www.listening247.com/blogs)
- [E-books](https://www.listening247.com/e-books)
- [Podcasts](https://www.listening247.com/podcasts)
- [Webinars](https://www.listening247.com/webinars)
- [In The Press](https://www.listening247.com/in-the-press) — Coverage in The Economist, Nikkei, IMD, Information Age, Research World (2024–2025)

## Company
- [About listening247](https://www.listening247.com/about-us) — Founded 2012, London UK. CEO: Michalis A. Michael. Advisory board includes former RBS Group CRO (Peter Nathanial), former Incubeta M&A Director (Darren Kramer), former CEO of Watches of Switzerland (Justin Stead).
- [Partner With Us](https://www.listening247.com/partner-with-us)
- [Careers](https://www.listening247.com/careers)
- [Contact Us](https://www.listening247.com/contact-us)
- [Use Cases](https://www.listening247.com/use-cases)