Michalis A. Michael, Founder & CEO of Listening247 and author of the book “AI Powered Insights” coming out early 2026, will chair the Market Research Society’s one‑day conference on 22 January 2026 and deliver the extended opening address. He will speak about themes from his book, practical frameworks and case studies showing where AI adds real value to research and where human judgement must stay central, which is a key reason MRS invited him to lead the day. Expect a focused, evidence‑led programme shaped by that perspective.

Why attend

• Practical, practitioner‑led programme with short, case‑based sessions.
• Learn where AI improves workflows (and where it doesn’t).
• Hear vendors, brands and agencies share testable approaches.

What to expect

• Demonstrations: agentic ideation, AI‑moderated interviews, persona simulations, smarter metadata.
• Focus on bias mitigation, governance, and researcher skills for the AI era.
• Mix of presentations, workshops and networking to help you decide build/buy/partner strategies.

Logistics

Date: Thursday 22 January 2026
Venue: Radisson Blu Edwardian, Bloomsbury Street, London
Full programme & booking: MRS — AI: Powering‑Up Insights Conference 2026