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OBJECTIVE:

listening247 reveals key insights into how coffee and bakery brands monitor their social presence and drive smart marketing decisions by:

1. Providing a detailed study on overall posts and sentiment in the coffee and bakery category.
2. Providing client with data-backed insights, engaging copy, and visuals crafted by our Gen AI to enhance effectiveness.

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RESULTS:

Using its proprietary Gen AI model, l247

1. Analysed 145,000+ posts over 1,5 years across 12 brands and found:

• Brands saw a 37% increase in post volume due to sustainability and local partnerships boosting brand trust and engagement;
• Brands saw a 23% increase in positive brand sentiment  due to fresh flavours and community programming such as Pilates + Brunch
• Own 2% share of voice.

2. Identified conversational themes to drive social content:

• Coffee and bakery brands strengthen community bonds through inclusive events, social meet-ups, and partnerships fostering belonging;
• New product launches excite customers by offering indulgent, inclusive options, with demand for transparency on ingredients.

RECOMMENED ADS:

Based on identified conversations, L247 used its proprietary Gen AI model to create copy an imagery for ads: 

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VALUE:

1. Ongoing analysis enables the company to benchmark competitors and track social presence across social platforms.
2. Data-led analysis helps the company respond swiftly and effectively to campaign needs.