‍

OBJECTIVE:

listening247 created insight reports for the women’s activewear industry to:

1. Provide a detailed study on overall posts and sentiment in the women’s activewear industry.
2. Provide marketing insights about a specific brand and offer suggested business actions, including post copy and images using its its Gen AI.

‍

RESULTS:

Using its proprietary Gen AI model, l247

1. Analysed 8,000+ posts from online conversations across 5 brands and found:

• Clothing was the leading conversation driver with over 54% of post volume; 
• Instagram and X led the discussions;
• The client’s had a lower share of voice among its competitors, but it had a 35 point higher Net Sentiment Score than a leading competitor.

2. Identified conversational themes to drive social content:

• The brand is celebrated for empowering and supporting women of all abilities through authentic ambassador stories;
• The brand is perceived as a brand that celebrates strength in all its forms, not just physical but also mental, emotional, and spiritual.

RECOMMENED ADS:

Based on identified conversations, L247 used its proprietary Gen AI model to create copy an imagery for ads: 

‍

VALUE:

1. Frequent analysis enables the company to benchmark competitors and track social presence across social platforms.
2. Data-driven insights empower the company to make agile, informed decisions for current and future campaigns.