Michalis. A. Michael
December 7, 2017
With over 1,000 tools available, choosing the right social media listening platform for market research is tough. listening247’s “20 Questions” framework helps ensure you select one that delivers accurate, actionable insights.
This material includes a used case infographic, which presents the 20 Questions you should be asking when evaluating Social Media Listening vendors.
Use Case
Evaluating Social Media Listening Vendors: 20 Questions
This material includes a used case infographic, which presents the 20 Questions you should be asking when evaluating Social Media Listening vendors. It dives deeper into helping organisations understand the process in choosing the right tool for their organisation and whatever they are trying to achieve.
Used Case Highlights:
1. Overwhelming Market Choice: With over 1,000 social media monitoring tools available, selecting the right one for your organization can be challenging;
2. Suitability for Market Research: Not all social media listening tools are equipped to handle the specific needs of market research, making careful evaluation crucial;
3. Critical Evaluation Criteria: listening247 has identified 20 key questions to ask when assessing social media listening vendors to ensure they meet the necessary standards for accurate customer insights;
4. Accuracy in Customer Insights: The right tool must meet specific criteria to provide reliable and actionable insights, essential for making informed business decisions;
5. Guidance for Informed Choices: listening247’s 20 Questions framework serves as a valuable guide for organizations looking to choose the most effective social media listening tool for their market research needs.
Ideal for:
1. Market researchers, CX managers, digital marketing teams, and business decision-makers who are looking to choose the most effective social media listening tool for their organization.
2. PR and Communication Specialists: Individuals focused on crisis management and public relations, who need real-time monitoring of brand mentions and sentiment to react swiftly and effectively.
P.S. Have questions about the ebook? Contact us at: info@listening247.com. We're happy to help!
