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OBJECTIVE:

listening247 creates a monthly insights report of outdoor/sports footwear for a minimalist running shoe company to:

1. Evaluate their customer experience against a competitor data set;
2. Provide data to support their marketing decision, globally.

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RESULTS:

Using its proprietary Gen AI model, l247

1. Analyses 300,000+ posts monthly from online conversations across 10 brands and found:

• 90% positive consumer sentiment;
• Footwear post volume rose 11% in July, driven by Instagram giveaway engagement;
• Celebrity placements and athlete endorsements drove a 400%+ increase in possible reach.

2. Identified conversational themes to drive social content:

• Anticipation for participation at the Earthed Summit 2025 is high;
• Switching to their shoes can improve foot health, aiding flat feet and plantar fasciitis;
• High user recommendation for comfort during high-altitude hiking.

RECOMMENED ADS:

Based on identified conversations, L247 used its proprietary Gen AI model to create copy an imagery for ads: 

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VALUE:

1. Monthly analysis enables the company to benchmark competitors and track market engagement across social platforms.
2. Tailored insights and marketing recommendations, based on data, enable the company to make agile decisions for current/future campaigns.