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OBJECTIVE:

listening247 chose to analyse the consumer segment for biscuits to conduct analysis and create opportunity by understanding:

1. The position in the market of the major players and;
2. How the industry understands consumers sentiment.

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SOLUTION:

Using its proprietary Gen AI model, l247:

1. Analyzed 6,645 posts from online conversations about the brand and its competitors

• 92% positive sentiment around shortbread biscuits and cookies;
• Primary conversations happen on Instagram.

2. Identified conversational themes to drive social content 

• Audience engagement through humour;
• The ideal gift for celebrations.

3. Suggested Marketing Actions

• Enhance product packaging for gifting;
• Leverage storytelling in marketing with influencers / celebrities;
• Engage in co-created content;
• Expand collaborative physical and digital events.

4. Drafted Ad Copy & Generated AI Imagery

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VALUE:

1. Creating Customer-Driven Ads that are relevant, authentic, and resonant with the target audience.
2. Streamlining workflows and reducing campaign delivery timeframes.

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