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OBJECTIVE:

listening247 uncovered valuable insights about how brands in the sleepwear industry track their social presence and make informed marketing decisions by:

1. Providing a detailed study on overall posts and sentiment in the sleepwear category.
2. Identifying customer sentiment for a specific sleepwear brand.
3. Offering our client actionable insights, copy, and visuals generated by our Gen AI to enhance Ad performance.

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RESULTS:

Using its proprietary Gen AI model, l247

1. Analysed 11,000+ posts over 8 months from online conversations across 5 brands and found:

• Size is the top topic in all sleepwear conversations; 
• The sleepwear category has a positive sentiment of 64%;
• News and Facebook accounted for 60% of all Sleepwear posts;
• The brand had the lowest SoV with 1% of the market.

2. Identified conversational themes to drive social content:

• The brand's focus on creating art for pajamas, as mentioned in a post, showcases their dedication to incorporating creativity and skill into their products.
• Brand is perceived as a brand that embodies luxury, relaxation, and escapism.

RECOMMENED ADS:

Based on identified conversations, L247 used its proprietary Gen AI model to create copy an imagery for ads: 

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VALUE:

1. Ongoing analysis enables the company to benchmark competitors and track social presence across social platforms.
2. Data-led analysis helps the company respond swiftly and effectively to customer sentiment.