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To stay ahead in the competitive personal care market, a global blue-chip organisation sought to deeply understand consumer perceptions across six diverse countries. Facing the challenge of capturing nuanced attitudes in multiple languages, they partnered with listening247™. Leveraging advanced AI-driven social intelligence, the initiative uncovered real-time, high-accuracy insights that informed strategy, enhanced campaign effectiveness, and aligned offerings more closely with consumer expectations.

Challenges:

A global blue chip organisation need to explore the landscape around a personal care category in 6 different countries to discover consumer perception and attitude towards their product. They goal was to thoroughly investigate consumer perceptions and attitudes around the personal care category to better inform future marketing campaigns.

Solutions:

To tackle these obstacles, listening247 adopted an all-encompassing social intelligence strategy employing sophisticated AI models.  This method entailed gathering data from various digital platforms that covered user posts on public websites in 6 different languages including German where the sentiment accuracy at sentence level was 91%. The data was then carefully harvested, followed by the process of noise elimination to remove irrelevant posts. This data underwent meticulous annotation, detailing information on brands sentiments and topics.

Benefits for the Client:

1. Dynamic Market Reactivity: Utilising the listening247™ platform enabled the client to monitor shifts and adjust promptly, thereby sustaining a competitive advantage.

2. Enhanced Marketing Strategy: The results were leveraged by the client's advertising agency to craft upcoming campaigns.

3. Better Market Alignment: The provided insights enabled the client to synchronise their offerings with consumer preferences, thus improving customer engagement.