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Facing rising costs and shifting consumer needs, an insurance leader turned to a private online community to unlock real-time insights and drive smarter growth.

Challenges:

A leading insurance company was faced with the challenge of creating educational material that addressed the concerns, whilst guiding the right consumers towards selecting the right type of insurance. The company needed a solution that was both quick and cost-effective to discover insights about the insurance industry and achieve effective communication with customers.

Solutions:

To address these challenges, listening247 introduced an innovative solution: a private online community platform designed for the insurance company to gain a better understanding of customer perspective when it comes to its products and services. This platform facilitated real-time interactions and allowed the company’s necessary departments such as the marketing and research team to conduct various activities such as bulletin board discussions, surveys within the community and video diaries.

Benefits for the Client:

‍1. Efficient Decision-Making: The customer quickly gathered initial input from consumers, which guided crucial marketing choices, ensuring they maintained a competitive edge in the market.

‍2. Enhancement of Economic Strategy: The online community platform minimised total market research expenses by delivering valuable insights, thereby optimizing the return on investment for marketing expenditure.

‍3. Enhanced Consumer Engagement: Consistent interaction with the consumer base via the platform bolstered brand loyalty and offered more profound insights into the consumer experience, leading to enhancements in marketing strategies and product offerings.

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