Online Course with listening247 and ESOMAR Academy

listening247 is proud to collaborate with ESOMAR, the global professional association for market research and analytics community, to bring an online course addressing the evolving market research sector.

Offered through the ESOMAR Academy, this course, "Unstructured Data: Unsolicited Customer Opinion – How Social Media Listening and Gen AI is Changing the Market Research Landscape," is now available on-demand to ESOMAR members and non-members, respectively.

The course explores the application of generative AI for automated content creation, precise online micro-audience targeting, and the effective integration of unsolicited customer opinion with established research methodologies.

This course is ideal for insights professionals from market research agencies and client-side organisations, marketing professionals seeking deeper customer understanding, and business development professionals looking to offer these solutions.

Join us to master:

• Social media listening and analytics

• Using generative AI for automated insights and recommendations.

• Leveraging Gen AI for efficient content creation.

• Strategically integrating surveys, focus groups, and social intelligence.

The course is structured across three sessions:

• The Customer Opinion Paradox: Learn to set up successful social media listening projects and integrate unsolicited customer opinions into your data sources.

• Insights & Recommendations: Explore, analyse, and understand unstructured data to generate actionable insights for automated audience targeting and content creation.

• How to Sell it: Master the internal and external sales pitch, highlighting benefits, overcoming objections, building a compelling narrative, and demonstrating ROI.

Our speakers:

• Michalis Michael: Chief Executive Officer at listening247

• Paul Hounnaklang: Senior Data Scientist at listening247

• Ivana Vujacic: Senior Customer Success Executive at listening247

• Slavica Dummer, Marketing Director at listening247

The participants will receive in-depth content, direct trainer contact for support, and a certificate upon completion. This training is available on-demand for 12 months, offering flexibility.

Register now on the ESMOAR website and start anytime: link here.

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