Transforming Social Sentiment into Ads Using AI with listening247 and Dopamine Digital
September 10, 2025
Michalis A. Michael
September 10, 2025
"We’re building an AI that can engage in thousands of real-time brand conversations, before a marketer even lifts a finger."
Discover how listening247 turns global online chatter into powerful ad campaigns automatically. This isn’t just AI, it’s marketing reimagined.
In this short but insightful podcast, Jordan Rafealov, CEO of Dopamine Digital, interviews Michalis Michael, CEO of listening247, on the Dopamine Digital Podcast. They explore how listening247 uses AI to turn real-time online conversations into actionable insights and fully automated ad creation for brands.
Podcast Highlights:
AI-Driven Insights to Ad Creation: listening247 goes beyond basic sentiment analysis by using proprietary AI to turn online conversations into strategic insights, ad scripts, and even image prompts automatically.
Introducing DataVinci: Their custom GenAI model, DataVinci, generates ad content based on consumer sentiment in any language, uncovering deep insights in minutes that would take humans days.
A Full-Stack Marketing Engine: The platform handles the entire pipeline: from social listening and sentiment tagging to brand strategy, content generation, and targeted organic engagement.
Focus on SMBs and High-Need Niches: Targeting small to mid-sized businesses in sectors like health, beauty, and wellness, listening247 empowers lean marketing teams to scale content creation affordably.
The Vision: Conversational Micro-Targeting at Scale: Future plans include automating brand engagement by allowing AI to join and respond to relevant online conversations in real time, in multiple languages, with brand-safe messaging.
Ideal for:
Startup Founders & Tech Entrepreneurs: Especially those building in AI, martech, or SaaS as it offers insight into product development, fundraising challenges, and go-to-market strategy in the GenAI space.
Marketing Professionals & Agencies: Those looking to scale ad content creation, understand customer sentiment, and explore AI-driven tools for brand engagement.
Small to Mid-Sized Business Owners (SMEs): Particularly in industries like health, wellness, and beauty who need cost-effective, scalable solutions for content and ad production without large marketing teams.
Investors & VCs in AI and Market Tech: It provides a look into a startup addressing real pain points in digital marketing, with a differentiated approach to data and automation.
AI Enthusiasts & Product Developers: Anyone curious about real-world GenAI applications, especially how AI can move from insight generation to automated, human-like brand interaction.