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A leading Saudi quick-service chain faced the challenge of decoding under-35 consumer trends from vast multilingual data. Using advanced AI and three months of digital insights, listening247 helped tailor menus that boosted relevance, engagement, and informed decisions.

Challenges:

A leading quick service restaurant chain in Saudi Arabia needed to grasp the consumer trends among the under-35 demographic. The challenge was to sift through extensive multilingual digital content from various platforms to extract precise, relevant data.

Solutions:

To address these challenges, listening247 implemented a robust methodology involving the collection of three months' worth of historical data across key digital platforms, using generic keywords to capture a broad spectrum of consumer behaviour and preferences. Advanced AI models were employed to annotate the data with sentiment and relevant topics.

Benefits for the Client:

1. Informed Decision-Making: The insights allowed for data-driven adjustments to the restaurant's menu. ‍

2. Enhanced Market Relevance: Understanding young consumers' preferences enabled the restaurant to better align its offerings.‍

3. Improved Customer Engagement: The strategic updates led to higher engagement and satisfaction from the crucial under-35 market.

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