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Use Case
This material includes a used case infographic, which demonstrates how text analytics alone can miss key insights as more people use images and videos to express their views on social media. To fully understand brand sentiment, a deep learning approach can be employed to analyze visual content, while speech-to-text technology converts audio into text for comprehensive analysis.
Used Case Highlights:
1. Beyond Text: Traditional text analytics can miss crucial insights as more social media users share feedback through images and videos rather than text;
2. Visual Content Analysis: Deep learning technology enables the detection of themes and context within images posted on platforms like Instagram, Pinterest, and Twitter;
3. Speech-to-Text Conversion: Audio content from platforms such as YouTube and Facebook can be converted into text, allowing for thorough analysis using existing text analytics tools;
4. Enhanced Brand Sentiment Understanding: Combining visual, audio, and text analysis provides a more comprehensive view of customer sentiment and feedback;
5. Adapting to Social Media Trends: As visual and audio content sharing grows, integrating these forms of media into analytics strategies is essential for staying relevant and insightful.
Ideal for:
1. Social media analysts and professionals in the marketing analytic field who need to capture and analyze the full range of content—text, images, and audio—shared about brands on social platforms.
2. Brand managers and strategist who are responsible for understanding and managing brand perception across all forms of media, ensuring that no valuable insights are missed.
P.S. Have questions about the ebook? Contact us at: info@listening247.com. We're happy to help!
Case Study
A global company needed to enhance product perception and performance without increasing costs, as traditional market research methods were too slow and expensive. listening247 responded with a private online community platform that allowed real-time consumer interactions and feedback, offering a cost-effective and timely solution for strategic insights and marketing decisions.
A global company faced the dual challenge of improving product perception and performance without increasing expenditure. Tasked by the CEO to deliver actionable insights, the Marketing Director needed a solution that was both quick and cost-effective, as traditional market research methods were proving too slow and expensive for the dynamic market landscape.
To address these challenges, listening247 introduced an innovative solution: a private online community platform designed to serve as an advisory board comprising consumers. This platform facilitated real-time interactions and allowed the marketing team to conduct various activities like polls, asynchronous discussions, and video diary sessions.
1. Accelerated Decision-Making: The client rapidly acquired preliminary consumer feedback that informed critical marketing decisions, keeping them ahead in a competitive market.
2. Economic Strategy Refinement: The online community platform reduced overall market research costs while providing valuable insights, maximising ROI on marketing spend.
3. Real-Time Consumer Feedback: listening247 introduced a private online community platform that acted as a consumer advisory board, enabling the marketing team to gather immediate insights through polls, discussions, and video diaries.
4. Cost-Efficient Engagement: This virtual platform significantly cut costs associated with traditional research methods by eliminating the need for physical focus groups and reducing logistical expenses.
5. Privacy-Centric Interaction: Maintaining consumer privacy, the platform encouraged genuine feedback, ensuring that the insights gathered were both authentic and actionable.
